About Us
More Independent Insurance with a Personal Touch.
More Than a Policy.
A Partner You Can Trust.
At our San Francisco-based independent insurance agency, we believe that getting the right coverage should feel like a conversation—not a transaction.
We’re not your average insurance agency and we like it that way. With over four decades of experience, our team brings real-world insight, personal attention, and practical guidance to every client interaction—whether you're right here in San Francisco or miles away in another state.
This isn’t just our job. It’s our commitment to the community we live in and love.
Meet Mike
Decades of Experience.
A Passion for People
Mike McFarlin started his insurance career in a Sears Allstate booth in 1982, and he hasn’t stopped helping people since. After building a name for himself in personal insurance, Mike expanded into commercial coverage—developing specialized programs and, eventually, launching his own independent agency in 1994.
Today, Mike’s built a reputation not just for industry knowledge, but for making insurance feel approachable. Whether he's working with a Bay Area landlord or a cross-country trucking company, his mission is the same: provide smart coverage with zero pressure and total support.
Why Choose Mike Mcfarlin Insurance?
Plain Talk,
Personal Attention
As an independent insurance agency, we don’t work for a single carrier—we work for you. That means:
You get honest advice—not upsells
You get access to multiple carriers—not just one
Friendly support, quick
follow-up, and straightforward communication.
Everything we do is rooted in service. We’re here to answer your questions, explain your options, and help you feel good about your coverage.